Saint-Curd, Wisconsin

Forty minutes from Madison, at the end of a gravel road, there is a farm Gérard bought from the photos. The photos were from 2004. He renamed it Saint-Curd and painted the sign himself. The county was not consulted.

Kévin calls it The French Mistake Farm. The neighbors call it “the French folks’ place”, kindly. Gérard calls it “my kingdom”. Monique does not call it anything in front of the children.

How they got here

The family arriving with their suitcases at the crumbling farm: sagging house, half a barn roof, a leaning rusty silo

Gérard saw an ad on TV: “Land of Opportunity”. He sold the house in France to come and teach the Americans cheese. In Wisconsin. America’s Dairyland.

Monique said yes on one condition: her own bakery. Papy René said yes because he thought it was a holiday. He is still waiting for the beach.

Chloé goes to college in Madison, where she met Kévin. They would all go back to France, but they owe the bank more than the farm is worth.

Read “The French Mistake”

Château Migraine

Gérard at the county fair, raising a glass behind a table of dusty bottles with a tooth on the label

Gérard’s wine, made in the barn from grapes he will not name. The cuvée is called “Une Dent”: his own tooth is on the label.

It won first prize at the county fair. In the vinegar category. Papy René drinks it every night and says it is the best since 1965.

Gérard also imports his cheese from France, at the price of a car, to a state that makes more cheese than France. Bob next door makes better. Do not tell Gérard.

Tasting notes, by Gérard

  • Nose: barn.
  • Mouth: courage.
  • Finish: the next morning.
  • Pairs with: regret, and Papy René.

Read “Château Migraine”

Boulangerie Monique

Monique waiting behind the counter of her plank bakery, a basket of baguettes, a cow and empty cornfields in front

A plank lean-to stuck to the farmhouse. Real French bread, baked at five every morning, for nobody.

On TikTok it is called “Pain in the Ass”: Chloé renamed it. Monique hates it. It is the only thing about the bakery that works.

One regular customer: Patty, from the county health department. She says it is for the inspection.

Opening hours

  • Open at six.
  • First customer: never.
  • Closed when Monique says so.

Read “Pain in the Ass”

The camera on the TV

Seen from the webcam on the TV: Monique bonks Gérard with a baguette while Papy René raises his glass at the camera

Kévin films everything, so Gérard banned him from the table. Before he left, Kévin taped a little webcam on top of the TV.

Every dinner since is the show. The camera is the TV, so when the family yells at the American news, they are yelling at you.

That is why the episodes only ever show the family at dinner. Everybody else on this page lives on this site and nowhere else.

Read “The camera on the TV”

The neighbors

Everyone around Saint-Curd is sincerely nice, and better than the family at everything. That is what drives them mad.

Kévin

Chloé’s boyfriend, from college

American, no accent, content creator with 37 followers. Finds the family “authentic”, the worst thing anyone has ever called them.

“Hey! Big fan. You guys are so authentic!”

Bob Kluck

the neighbor

Makes award-winning cheddar next door. Never brags. Better than Gérard at everything, and has no idea.

“Well, that’s real neat! Welcome, neighbor!”

Brenda Kluck

the neighbor’s wife

From Minnesota, and she will mention it. Brings hotdish over “to help you fit in.”

“I brought you a hotdish, hon! To help you fit in!”

Patty Olson

the county health inspector

Comes for the inspection, stays for the baguettes. Helps Monique with every form. Gérard thinks Washington sent her.

“Hi there! Patty Olson, county health. Just a routine visit!”

Duane

the sheriff’s deputy

Loves France and dreams of driving a TGV. Every visit to the farm ends in questions about French trains. Gérard knows nothing about trains.

“Sir, you’re French! Have you driven a TGV?”

Maddie

Chloé’s best friend from college

Brilliant, sarcastic, and the one who posted the phone video of Gérard yelling at the TV. Two million views. She would like some credit.

““This man is the most French thing I’ve ever seen.” Two million of those.”

Linda

the banker

Has a Québécois great-grandmother and three words of French. Sincerely wants to help her “roots”. Every solution she finds is great for the bank.

“Bonjour! Voilà! Have you thought about a second mortgage?”

Meet everybody